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As you may know, throughout the past 3 years I  have the incredible opportunity to travel to some of the world’s leading accommodation conferences. Not only do I love visiting new places, but it is also a chance to immerse myself in new ideas, explore industry trends, and gain insights from the leaders who are shaping the future of our sector. Conference are where the most innovative minds come together to share their knowledge and experiences.

 

One of the best parts of my journey is getting to speak directly with industry leaders—people who have been in the trenches, who have built successful accommodation businesses, and who are always looking ahead to what’s next. 

 

In this season of The Accommodation Show, I wanted to share that experience with you by asking a simple but powerful question to the experts I s the #1 tip for accommodation businesses in 2025? Their answers might surprise you, challenge you, and most importantly, inspire you to take action and future-proof your business. Over the coming weeks, I’ll be bringing you these insights, straight from the source, so you can apply them and stay ahead in a rapidly evolving industry.

 

So this week, I’m diving into a topic that often takes a back seat in our marketing efforts; safety. If there’s one thing I’ve learned over the years, it’s that safety isn’t just a necessity, it’s can also be a powerful marketing tool that can set your accommodation business apart. Many accommodation providers focus on aesthetics, amenities, and guest experience but often overlook the fundamental aspect that truly matters to guests: feeling safe and secure. In this episode, I sit down with Justin Ford, an industry leader in short-term rental safety, to uncover how prioritising safety can actually drive more bookings and create a better guest experience.

 

Too often, safety takes a back seat in our marketing efforts, and yet, it’s one of the biggest concerns for potential guests. Did you know that 64% of people who have never stayed in a short-term rental cite safety concerns as their main reason? In this conversation, Justin shares practical steps to help you position your property as a safe, trustworthy choice—which can translate to increased occupancy and happier guests. Whether you’re a hotelier, a short-term rental owner, or a B&B operator, this episode provides valuable insights that can help you future-proof your business.

 

What you will learn from this episode:

 

How to market your property as safe to attract more bookings 🌟

The biggest safety concerns for guests and how to address them proactively 🛡️

Why anticipating guest behaviour can prevent accidents and enhance their stay 🤔

Practical safety upgrades that won’t break the bank 💵

How to leverage safety in your branding and communications 🌐

About Justin Ford

 

Justin Ford is the Director of Safety & Certification Programmes at Breezeway, a leading platform that helps property managers and owners ensure safety and operational excellence. With over a decade of experience, Justin was one of the first experts to bring attention to the importance of safety in short-term rentals back in 2013. He has provided resources to the largest vacation rental associations in the world and is frequently featured in top media outlets like ABC News’ Good Morning America.

 

This mini-episode is a winner, that can help you make your accommodation business not just safer, but more attractive to potential guests. By implementing Justin’s tips, you’ll not only provide a better experience but also gain a competitive edge in 2025.

 

Make sure you tune in, your guests (and your bottom line) will thank you!

 

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