You don’t get to 250+ properties by chance.

You build it.

Brick by brick. System by system. Mistake by mistake. 

And that’s exactly what Lisa Peterson did. 

She didn’t just start a business – she architected one. 

Last week, we got talked profitability.

Profit is so important that we continued our conversation for Part 2. 

In part 1 Lisa and I talked about building from scratch. About growing a business that actually makes money. About doing the work, staying lean, and keeping control. 

That episode resonated with many of you. 

But we weren’t finished.

This week, we go behind the curtain. Part 2 is all about what makes Lisa’s business work. 

The systems. The playbooks. The team structure. The guest experience. The pricing. The operations. 

We talk through:

• How she scaled from 90 to 250 properties without breaking herself
• The systems that let her manage guest experience at scale
• What she charges extra for (and how it actually increases guest satisfaction)
• The KPIs she watches and the ones she ignores completely
   

This episode is for anyone who wants to scale without stress. To grow without burning out. To create a business that runs smoothly and pays you back.

📽 Watch the episodes on YouTube here

🎙 Or tune in on Spotify & Apple Podcasts here