Setting a Gold Standard - Why is it important in your business? the easy way to increase bookings

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From good to gold!

Welcome to this episode of The Accommodation Show where we dive deep into the heart of a paramount question: How can your business cultivate a Gold Standard of Hospitality synonymous with trust? 🏨

Just as customers place their trust in friends and family, they look for the same from businesses. They long for connection and confidence in the businesses they engage with. As a business owner, it is your mission to instill a sense of trust, convincing your customers that their best interests are your priority. 🤝

But how does one build this trust and stand out as a dependable and credible choice?

It begins with the formulation of a successful brand name, yet it extends far beyond that. Trust, the cornerstone of your brand, should reflect in every facet of your hospitality marketing. From star ratings to guest reviews, every element should serve as a testament to the superior experience customers can expect at your property over competitors.

Trust isn’t built in a day, but over consistent delivery of quality and maintaining your positioning across time and various purchase instances. Guests naturally lean towards brands they trust, and your business should strive to be that trusted beacon for them.

In this episode, we join Travis Wilburn and Rebecca Lombardo, seasoned veterans in the short-term rental industry. Their insights focus on establishing an ‘umbrella brand’ for vacation rental management companies, thereby setting a gold standard of trust for others to emulate. 💼

Topics covered in the episode:

Unlock secrets to setting Gold Standards in the accommodation sector, and learn why brand trust is the ultimate currency.

Learn from industry veterans, Rebecca Lombardo and Travis Wilburn, on how to create economically viable accommodation brands.

Dive deep into how ‘Gold Seal of Approval’ initiatives can enhance guest confidence and loyalty.

Discover essential elements of an effective website for accommodations, and how SEO optimization can drive direct bookings.

Learn strategies to foster meaningful guest-host interactions and tackle common communication challenges in the rental space.

Travis Willburn and Rebecca Lombardo are the co-creators of The One Hundred Collection. They are passionate about helping Vacation Rental Managers thrive against OTAs and consolidators amongst others, helping them build organic and direct traffic.

Building and keeping brand trust is important now more than ever as consumers have shifted how and why they do business with certain brands. If you want to stay relevant, then try incorporating some of these ideas into your practices, processes, and communications.

Tune in to learn more about establishing a Gold Standard of Hospitality for your business and take your customer relationships to new heights. 🌟

Enjoy and see you on the next episode!

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