This episode is one that I have seen bring huge value to operators that I work with. It is a topic that is often overlooked but could be vital to any thriving hospitality business – leveraging Public Relations (PR). In a world where the online presence can make or break a brand, understanding how to utilize PR effectively can give you a competitive edge.
The subject of PR is fascinating, not only because of its complexity but also because of its potential to amplify your business’s presence and reputation. My guest, Jessica Gillingham, the founder and CEO of Abode Worldwide, will uncover why PR is not just about media exposure but a comprehensive strategy that could redefine your brand’s outreach and profitability. Whether you’re looking to expand your customer base, elevate your brand image, or improve community relations, this episode is loaded with insights that will steer your accommodation business in the right direction.
Jessica’s two decades of experience in travel, hospitality, and technology puts her in a unique position to discuss PR’s evolving role and its transformative effect on business. Together, we delve into the importance of integrating PR into your marketing stack, tracking touchpoints, and setting budgets to achieve targeted outcomes. Jessica’s mastery over PR shines through as she explains how giants like Airbnb leverage PR to enhance their brand visibility.
With the ever-changing landscape of the accommodation industry, adapting to new strategies and tools like PR can set you apart from the rest. This episode doesn’t merely scratch the surface but provides you with a comprehensive understanding of PR’s role, its effecti
veness, and its potential to enhance your business operations and profits.
Our conversation will leave you with a clear vision and actionable strategies, ensuring that you can not just survive but thrive in today’s competitive market.
Top things we cover:
– Understanding the essence of PR in today’s business world 🌐
– The real-life example of Airbnb’s PR success 🏠
– Integrating PR into your marketing stack: Why and How? 📈
– The role of PR in improving customer conversion rates 💡
– Jessica’s insights on pay-per-click campaigns in short-term rentals 💰
– The importance of knowing your objectives for PR campaigns 🎯
– DIY PR tips and resources from experts 🛠️
Jessica is the dynamic founder and CEO of Abode Worldwide. Launched in 2017, her agency focuses on elevating transformative technology solutions and enterprise operators in the global short-term rental and lodging sectors. With over two decades of rich experience across travel, hospitality, and technology, she stands as an authoritative figure at the crossroads of work, life, and play. Jessica’s vision and her company’s partnerships with leading brands in transformation make her an industry pioneer.
You don’t want to miss this episode. Jessica’s insights on PR aren’t just theory; they are battle-tested strategies that have propelled brands into industry leaders. By listening to this episode, you’ll gain a perspective on how PR can be more than just a marketing tool, but a growth engine for your business. Whether you are a small business owner or managing a larger establishment, the concepts discussed here will provide you with a roadmap to better understand and leverage PR in your business strategies.
So, give it a listen, apply these strategies, and watch your business flourish!