Day 3 – Hyperlocal Market Data

🌟 Welcome to Day 3 of the 5-Day Revenue Management 101 Challenge! 🌟
Hello, everyone! We’ve reached the exciting midway point—Day 3 of our 5-Day Revenue Management 101 Challenge. A hearty thank you to all who have engaged, participated, and shared insights so far. Your enthusiasm fuels this community!

📌 Today’s Focus: Hyperlocal Market Data and Its Importance

Day 3 zeroes in on the significance of hyperlocal market data in shaping your revenue management strategies. We’ll explore how understanding local trends within your market—down to specific neighbourhoods—can influence your pricing decisions. We will look at examples such as the Loop and Lincoln Park in Chicago, as well as Saint Augustine in Florida, to highlight the nuances in occupancy data based on location.

Why does this matter? Simply put, not all markets behave the same way, even within the same city. Understanding this can be pivotal in setting the right prices. For instance, if local occupancies are high and trending upwards, that’s a signal to increase prices. Conversely, if occupancies are low, lowering your prices may be the smarter move.

So, are you ready to conquer Day 3? Let’s continue this incredible journey! 🚀


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