What separates businesses that thrive from those that merely survive? It’s often the ability to adapt, evolve, and make informed decisions based on insights, not guesswork. 

That’s why, this season on The Accommodation Show, I’m bringing you actionable advice straight from the leaders shaping our industry. I’ve been asking each guest the same powerful s your #1 tip for accommodation businesses in 2025?” 

This week, I’m thrilled to feature Sally Henry, VP of Business Development at Key Data. With over two decades of experience in the vacation rental space, Sally has helped property managers navigate market changes and achieve sustainable growth. 

What’s Sally’s #1 tip for 2025? 
 

What you’ll gain from this episode:
 

Insights into the supply-demand balance and its impact on your business 📊

Tips for mastering occupancy and pricing strategies in competitive markets ⚖️

How to optimise your channel distribution mix to attract the right guests 🌐
 

As VP of Business Development at Key Data, Sally leads efforts to expand the platform globally, helping property managers use data to make smarter decisions. Before joining Key Data, she spent 19 years as Sales Director at Awaze UK, managing partnerships with OTAs, affiliates, and travel agents. Sally’s knowledge of the industry runs deep, and her passion for helping others succeed is evident in this episode. 

🎧 Click here to tune in and unlock Sally’s top tip for 2025. 

Got thoughts or questions? Reply to this email—I’d love to hear how you’re using data to prepare for the year ahead.

 Here’s to making 2025 your strongest year yet! 🚀

📽 Watch the episodes here

🎙 Listen to the episodes here