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Last year, I had the pleasure of once again attending VRMA, the world’s largest STR conference. This event is attended by hundreds of people, from tech vendors to property managers, to homeowners and everything in between. This is a place where you get inspired about your own business, where you learn from the best, but most importantly you get to meet the people behind the companies.

At this year’s VRMA I had the pleasure of being introduced to Bart-Jan Leyts and boy was it worth it. Oh, and this is the first time I have ever interviewed someone with the same name as me 🤭

Today I get to share with you tips on how to get your business to rank number 1 on an OTA.

Be it booking, Airbnb, Expedia or any of the others, Bart shares his insights, which you will love.

Things have changed over the last 12-24 months. If you watched last week’s episode where I talk about trends, you will know that the competitors have stepped up the game and being listed on an OTA isn’t enough, you need to be listed at the top. Ranking number one on an OTA can dramatically impact your bookings, revenue, and guest reach. With ever-increasing competition, getting your strategy right is essential.

In today’s episode of The Accommodation Show, I had the pleasure of speaking with Bart-Jan Leyts, the founder and CEO of Otamiser, a platform that helps accommodation businesses rank higher on OTAs. Bart-Jan is an inspiring entrepreneur who launched Otamiser at just 22 years old, bringing a fresh perspective to revenue management and optimisation.

What I love about this conversation is how straightforward and actionable it is. You don’t need to be a tech expert to apply these tips. Whether you manage a hotel, B&B, or holiday home, these strategies will help you stand out in a crowded marketplace.

What you will learn from this episode:

  • How OTA ranking algorithms work and why they matter 🔍
  • The top five factors that influence your listing’s visibility 💡
  • Why updating your listings regularly drives momentum 📚
  • The impact of photos and descriptions on guest engagement 📷
  • How to balance your distribution strategy across multiple OTAs 🌎


With a background in finance and a sharp entrepreneurial mindset, Bart-Jan Leyts founded Otamiser to tackle one of the biggest challenges in hospitality: OTA visibility. His expertise lies in identifying the key drivers behind OTA ranking algorithms and empowering businesses to use them to their advantage. Since launching Otamiser in 2022, he has helped numerous property managers and hoteliers optimise their listings and increase their bookings.

This episode is packed with valuable insights. If you’ve ever felt stuck with your OTA listings or wondered how to improve your visibility, this is the episode for you. Don’t miss out on the chance to learn from one of the industry’s brightest minds.

 

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