We’re back with another instalment of Building It, where I dive in with founders who didn’t just dream big, they built big. This time, I’ve got Marcus Rader, co-founder and CEO of Hostaway, sharing how he turned a scrappy start-up into a global powerhouse PMS for the short-term rental world. If you’re curious about what it takes to go from zero to a near-unicorn (and do it without losing your mind or soul), this one’s for you.
Why this topic?
Because every accommodation owner I speak with, whether running a B&B in the Blue Mountains or a hotel in the city, wants to know the real path to growth. Not the sugar-coated version, but what it looks like to build something lasting and valuable. Marcus doesn’t hold back. This is the longest episode we have ever filmed!
We talk about why staying true to your values is just as critical as staying on top of your balance sheet, how to think like a global leader even when you’re just starting, and why taking risks (and sometimes failing) is non-negotiable if you want to make it.
In this episode, Marcus shares the mindset that’s powered Hostaway’s growth, less about shiny marketing campaigns and more about solving real problems for real people. He explains why focusing on your guests’ needs is the surest way to win, and how you can apply these lessons to your own accommodation business. We also dig into the challenges of raising capital, scaling smart, and how to balance ambition with the daily grind. You’ll walk away with fresh ideas and the confidence to think bigger, no matter what stage you’re at.
What you will learn from this episode:
Marcus Rader’s journey is remarkable. He started his first company at 11 and spent over a decade honing his skills in marketing, business development, and growth hacking across the globe. With Hostaway, he’s built one of the fastest-growing PMS solutions in the world, helping hosts and property managers streamline their bookings, marketing, and guest communications. Marcus believes in the power of connections and isn’t afraid to get into the gritty details to help others win.
What I love most about Marcus is how he combines the hard numbers with a human touch. He’s driven by data, but he’s also the first to admit that luck and timing play their parts, and that real growth only comes when you’re solving problems that truly matter to people.
If you’re serious about growing your accommodation business, this episode is a must-listen. Marcus’s insights will challenge you to think beyond your current market, test new ideas fearlessly, and set your sights on building something that lasts. No matter your size or stage, this is a conversation you’ll want to tune in for.
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