iBooked Online – Direct Bookings for Accommodation
Most entrepreneurs start a business to buy back their time, only to end up building themselves a high-stress, low-paying job.
We get addicted to the hustle. We mistake activity for achievement, spending eighty hours a week shuffling data between spreadsheets and convincing ourselves that if we just work a little harder, the business will magically streamline itself.
It won’t. And the process you know is broken will survive for years, because fixing it means stopping the work that pays you to do work that doesn’t, and there’s always a better week for that.
Usually something external has to force your hand.
This week I sat down with Kim Stewart from Lakeview Properties in Wanaka, who got that shove six months into owning a business she was still learning.
Kim bought an established property management company three years ago. Not built, bought. About a year of conversations with the previous owner, then a month shadowing her with a laptop open and a four-month-old on her hip, asking every question she could think of. Attrition on a handover like that usually runs 30 to 40 percent. Kim kept 95 percent of the owners and has since tripled the business.
Her plan for year one was simple: don’t rock the boat. Learn the houses, learn the systems, keep the owners calm. People can deal with change, they just don’t love it.
Then on the 1st of April, six months in, the New Zealand government changed the GST rules on short-term accommodation.
The rule itself was fine. GST now applies to short-term accommodation. Clean enough if you’re one operator.
What nobody accounted for was what that does to a property management company where some owners are GST registered and some aren’t. Kim described it as a huge unravelling. And she was five months into an industry she was still learning, trying to prove herself to owners who’d inherited her, now also expected to be a tax expert.
She wasn’t one. She joined New Zealand property management groups and learned it in public.
What came out the other side.
The reconciliation used to be two people manually importing bills and invoices every month. Roughly 200 of them at about fifteen minutes each. She said she’d hit payout time genuinely stressed, because the hours didn’t exist in the month.
Now it exports reservation data out of Hostaway, a process runs against it, and everything imports into Xero. Ten minutes.
More importantly, it’s accurate. Owners ask where their money went, and she can show them without hedging. That’s the actual product in this business.
Property managers around New Zealand now ring her to ask how she handles her tax.
The pattern underneath it.
Kim’s year one was nurture. Year two was amplify: change the PMS, rebuild owner statements, bring PriceLabs back in, add Sweeply. Year three is the website, which she’ll tell you plainly needs work, because right now her direct bookings are minimal and she’s predominantly Airbnb.
I asked how she knew which problems to solve, and the answer was mostly that she got out of Wanaka. It’s a small isolated town where operators don’t gather much, partly because everyone’s competing in a tight market. She came to STRive and sat in a room full of people doing the same job.
That’s the real version of working on the business rather than in it. Not a productivity framework. Just occasionally leaving the building.
She’s also honest that the hardest part now is training herself out of reacting. She has someone answering guest messages, and she still catches herself replying to them anyway. Three years of instinct doesn’t switch off because you hired someone.
What you’ll learn in this episode:
🤝 What it actually takes to buy an existing management business and keep the owners
📉 Why year one should be about not rocking the boat
🧾 How a tax change became the trigger for rebuilding her back office
⏱️ From two people and 200 manual invoices to a ten-minute reconciliation
🏔️ Why small-town operators need to get out of their own market
Kim runs Lakeview Properties in Wanaka, managing both short-term and long-term rentals. Her background is event management, including the 2012 London Olympics, before returning to Wanaka and buying the business three years ago. She’s tripled it since, mostly through word of mouth and being relentlessly visible in a town of that size. lakeview-properties.com.
The bit I’d take from this: she wasn’t looking for the GST change and she certainly didn’t want it. It arrived, it broke something, and the version of the business that came out the other side was better than the one that went in.
Most of us are sitting on a process that needs the same treatment, waiting for a reason.
📺Watch the episode here
🎙️Listen to the show here
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