In this community, we often talk about building things from businesses to dreams. I have been talking with founders about their building journeys and this week is a treat. Building is not just about finding the next big idea or landing that major funding round. It’s about seeing the gaps, the frustrations, and the dead ends of your customers… and using them to construct a solution.
 

This week, I sat down with Simon Seroussi, the founder of SuiteOp, to unpack a journey that started with a single Airbnb unit in New York and grew to 400+ properties in Philadelphia. But that’s only half the story. Simon’s real turning point came when those 400 doors became a wall, not a milestone. So he did what all great builders do: he tore it down (well, not totally) and started again this time, with a software platform built from the ground up for operators like us.
 

What’s brilliant about this conversation is it’s not just about scaling. It’s about transforming your biggest challenges into your greatest strengths. We dig into how Simon and his team navigated the master lease game, why building your own tech stack might be the smartest move you ever make (or the riskiest), and what it really takes to raise $3 million when you’re not just selling a product — you’re selling a vision.
 

🔍 What you will learn from this episode:

Why every business hits a wall — and how to see it as a turning point 🔄
The master lease model: powerful, but risky – what to know before you leap ⚡
How SuiteOp turned internal tools into a $3M venture-backed platform 💰
Key lessons in choosing the right investors — and why it’s not just about money 💡
Why thinking beyond “growth” is the real key to building something that lasts 🔥
 

Simon’s story is one of constant reinvention. He started out in the world of hotel tech at TravelClick, then took the leap to launch SoSweet, a property management company that scaled from scratch to 400+ homes. But instead of stopping there, he turned frustration into innovation, building SuiteOp to tackle the operational headaches he faced firsthand. Today, he’s leading the charge in helping accommodation operators find smarter, simpler ways to scale, without losing sight of what matters.
 

If you’re wrestling with the next big move for your business or just trying to get the basics right, this episode is pure gold. It’s about the messy reality of building it, the sacrifices that go into it, and the breakthroughs that make it all worth it.

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