And we are BACK, for Season 16 of The Accommodation Show. Yes, it has been 4 years!
And Season 16 is all about empowering entrepreneurs and the FUTURE of accommodation.
You may have seen some of my posts/thoughts about how things are changing. Be it for hotels or STR’s. Now is an inflection point, where you need to re-invent yourself, otherwise you risk being left behind.
I am seeing many new companies and innovations emerging at an unprecedented pace, disrupting traditional models and introducing fresh ideas.
At the recent VRMA conference in Phoenix, I was struck by the sheer number of companies, nearly two dozen, that were either new to me or that I hadn’t engaged with before. From an abundance of ‘book direct’ platforms to the surge of businesses integrating AI as the backbone of their operations, it’s clear that innovation is alive and well in our industry.
I’m excited to delve deeper into these innovations by connecting with the founders and visionaries behind them in the coming weeks, months, and years. This week, I’m privileged to meet with Alex Husner, who is no stranger to the show, a seasoned marketing leader who has recently embarked on a new venture that’s making waves 🌊 in the industry.
One of the biggest challenges accommodation providers face today is enhancing the guest journey while balancing cutting-edge technology and human touch. In this episode, we dive into that very challenge, exploring how an innovative platform like Happy Guest revolutionises guest communication and satisfaction. I truly believe that implementing the right technology at the right moments can transform the guest experience and, in turn, elevate your business to new heights.
In my conversation with Alex Husner, we unpack the essentials of crafting a seamless guest journey. Whether you’re running a hotel, B&B, or short-term rental, this episode offers crucial insights that you won’t want to miss.
What you will learn from this episode:
Alex Husner is a well-respected marketing leader with deep expertise in vacation rentals, bringing with her 14 years as a CMO at two of the largest vacation rental companies in the US. At Condo-World, she played a vital role in scaling the company’s portfolio and increasing revenue to over $25 million through strategic direct marketing. With Casago, she led business development on the East Coast, establishing the company’s presence in highly competitive markets.
Recently, Alex launched her own business, offering her extensive expertise to select vacation rental and service providers, helping them build sustainable brands. She also co-hosts the acclaimed Alex & Annie: The Real Women of Vacation Rentals podcast, sharing insights on the industry, and has been honored for her leadership on prominent industry boards.
The insights Alex shares in this episode are invaluable for anyone looking to refine their guest experience strategy. If you’re aiming to stay competitive and exceed guest expectations, this conversation will provide you with practical strategies and fresh perspectives.
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